Live streaming by the numbers:

  • Compared to last year, 47% of live streaming video viewers are watching their videos live online. 

  • 20% of all Facebook videos are now live. 

  • Facebook Live videos are watched at a rate of 3x longer than videos that have been pre-recorded.

  • By 2020, live streaming is expected to account for 82% of all internet traffic.

  • By 2025, the online streaming industry is expected to reach a value of an estimated $124.6 billion. 

  • Got kids? If you live in a household with children, the chances of your willingness to pay for live streaming service jumps by 70%.

  • Live content has an emotional engagement rate of 25% with viewers, compared with on-demand viewing, with a rate of 17%.

  • Facebook Watch now attracts 140 million daily viewers in 2019. This number has doubled in just under 6 months. 

  • Viewers spend 8 times longer watching live videos than videos on-demand.

  • 67% of viewers say that video quality is the most important factor when watching a livestream broadcast in general.

  • 90% of viewers say that video quality is the most important aspect of Facebook Live videos.

  • The average number of mobile YouTube video views per day is 1,000,000,000.

  • 78% of online audiences are watching video regularly on Facebook Live. 

Are you not entertained? Here’s a breakdown of users’ leisure time with online streaming in numbers: 

  • Behind-the-scenes content is in demand… 87% of audiences would prefer to watch online to watching on TV if they can get a closer look behind the curtains of their favorite shows and content. 

  • 67% of audiences who watched a livestream for an event actually purchased a ticket to a similar event the next time it happened.

  • When asked, 45% of live video audiences said they would pay for live, on-demand or exclusive from a favorite performer, team, or speaker.

  • Compelling content is the primary motivator for 43% of viewers when viewing live videos online.

  • YouTube has over a billion users, with 80% of its views coming from outside of the US.

Not just fun and games… Live streaming a great tool for marketing and business, too: 

  • 87% of businesses now use video as a marketing tool… An increase from 63% in 2017 and 81% in 2018.

  • 79% of customers say that a brand’s video has convinced them to buy an app or software.

  • Companies that use video benefit from an increase of 41% in search traffic.

  • 40% of consumers say that video increases their chances of purchasing a product from their mobile device.

  • For 74% of millennials, video is an important decision-making factor when they are comparison shopping online. 

  • When it comes to content marketing, 80% of consumers say they prefer watching live videos from a brand than reading a blog.

  • 35% of marketers are using live video to reach potential clients.

  • Going live on Facebook produces 6 times more interactions than traditional pre-recorded video.

Live streaming gets social:

  • The most watched video on Facebook live is called “Chewbacca Mom” a 2016 video with over 1.75 million views in 2019 alone.

  • Compared with text and images alone, videos on social media generate 1200% shares.

  • Top news stories make up 56% of most-watched live content.

  • Nearly half of Americans say they prefer to get their news online vs. watching it on TV. 

  • More than half of adults in the U.S. (68%!) say they get their news via social media at least occasionally.

Here are just a few stats on live streaming in sports: 

  • 63% of sports fans are happy to pay for for an exclusively all-sports channel.

  • 56% of fans who are interested in streaming sports would pay more for online streaming than for traditional TV channels.

  • 80% of women describe themselves as sports fans, and say they are willing to pay up to 50% more for over-the-top sports content.

  • 65% of millennials and younger viewers are viewing sports content on a mobile device.

  • Facebook has signed an exclusive deal to show every La Liga game for the next three seasons to over 348 million of its users in Asia.

  • The eSports industry is estimated to soon be worth $1 billion.

  • World Cup 2018 was one of the most popular live streaming events of the year, with a peak of 7.9 million concurrent plays. 

How are the gamers going live? 

  • At the moment of this publication, there are 1,321,988 live viewers on Twitch.

  • There were a total 916,860,960 hours watched on Twitch in the month of July this year alone. 

  • Twitch enjoys more than 1,253,497 average weekly visitors, each spending an average of 95 minutes watching live gaming. 

  • Since the start of 2019, Twitch viewers have watched more than 402 billion minutes of content.

  • 82% of Twitch users say sponsorships are good for the gaming industry.

  • The most popular game streamer on Twitch is Ninja with 15 million followers and 479 million channel views.

Other Fun Facts:

  • 96% of people have watched an explainer video to learn more about a service or product.

  • The average time spent watching video onmobile is 2.8 minutes for video on demand, while the average for livestreams is 3.5 minutes. 

  • The average time spent watching live stream video on a tablet is 7.1 minutes.

  • 2019 is on track to becoming a record year for online video traffic, with four-fifths of global Internet traffic regularly tuning in to watch.

  • In the US alone, online video is estimated to be responsible for 85% of domestic internet traffic.

  • Video quality matters! 23% of people who have been presented a live streaming experience with poor quality video would hesitate before making a purchase from that brand.